There are some who say the best way to promote on Twitter is through sharing aspects of your personal life, such as breakfast menus, daily activities, or hobbies. Maybe that works for them, but, given the multitude of social sites and other promotional duties in the current lives of authors, such personal digressions seem a waste of time to me.
Although I occasionally get sidetracked by award shows which I love to tweet about, or events I attend, and confess to sometimes let slip my political opinions, I'm mainly on Twitter to promote my brand and help others do so as well.
When I tweet about my book or someone else's, how do I know if anyone is paying attention, or cares about my tweets?
Simple. Twitter has this handy button called Connect. By clicking on it, my Twitter stream is narrowed down to those who follow me, as well as those who retweet or reply to what I post. Those people are especially important to pay attention to and reward.
I reward the followers who seem legitimate by following them back. I reward those who reply to my tweets by clicking their Twitter handles, going to their sites, and retweeting something they've posted. I usually scan for what they've said about their own books or endeavors, and not what they've retweeted about others. That method will benefit them the most. For those who reply to one of my tweets, I either answer or click to favorite their reply.
These are basic ways I use the Connect button to build my brand on Twitter.Once you've done all you can with Connect, you can click onto one of the other buttons and do more to enhance your branding. We'll explore these other possibilities at a later date.
Have you tried any of my methods? Or, perhaps you've never paid attention to the Connect button before, but will now. What are your thoughts?
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