As any of us know who’ve been writing and publishing for any length of time, writers wear many, many hats. One of those hats is marketing, a subject that has been well-presented from different experts on this blog. We also know that our marketing dollars (and time) is limited so it’s important to spend wisely.
I stumbled upon a fascinating program from PBS about one aspect of marketing. The program is Generation Like and here’s the link:
I greatly encourage everyone to watch this if they haven’t seen it already.
Another interesting article is one in the NY Times titled, “Marketers Are Sizing Up the Millennials.” Here’s the link for this:
I think the overall theme with marketing is making that connection with the audience which of course for writers is readers, but that connection isn’t always about the work itself. When you watch the PBS program referenced above you will know what I mean when you see the segment regarding the young skateboarder.
Another source of inspiration for how this marketing thing works in terms of connecting with your audience is the writing journey of Amanda Hocking which apparently still going on. I heard much noise about her in the beginning when she self-published but once she signed a traditional book contract she dropped off the publishing news radar, at least as far as I could tell. However, if you pop over to her official blog, she is going strong. The entry on her at Wikipedia is worth a look as well.
So, an important lesson for writers is that just because you write it and publish it, doesn’t mean they will read it. In fact, I think that it often takes another angle to hook a reader’s interest, but it still takes engaging writing and storytelling to inspire them to return for more.