As I near the finish line on a holiday novella to release towards the end of this year I continue to gather ideas and identify resources on marketing strategies for writers and I’ve come across some additional interesting sites. A previous post of mine titled, Marketing for Writers, focused more on marketing the writer herself and creating a brand, something that takes time and continual effort to achieve, and of course is very important and should be high on any writer’s to-do list.
I realized that with a holiday novella I needed to look at some of the marketing options available for the type of immediacy required with a seasonal story. Additionally, marketing an e-book is different than marketing a physical book but there is quite a bit of overlap, specifically in using social media.
In the end, a critical issue for all writers in the ever growing sea of books available is discoverability. If the reader doesn’t know your book exists, they can’t buy it. I found a posting from 2013 at a site titled, Your Writer Platform, and one of the tips is to focus more on discoverability rather than selling. The difference between the two can be subtle but I think it is important for all writers and not just Indies to explore the difference. Here’s the link to this site:
Which brings us to another important distinction to make and that is the difference between a platform and a brand. Here’s a very interesting column posted back in June 2012 that describes the difference quite eloquently:
Understanding the difference between both issues - platform and brand as well as discoverability and selling - can actually assist you in making your marketing decisions in a more efficient and effective manner which can further lead to saving time and money – and who doesn’t want that?