Book Beat Babes

Book Beat Babes

Friday, November 11, 2016

Search Engines

As humans we tend to fall into the trap of whatever is easiest for us to do as well as what is most familiar, and that includes technology.  But as with all traps, especially those that invoke complacency, there is a price to pay. In the case of search engines it could be skewed results that create certain biases or direct you towards sponsored stories and advertisements with information skewed towards enticing you to buy a certain product or to not believe someone or something is as bad as it really might be.

Writers need to take heed when using search engines, especially if they only use one and never vary the way they structure the search terms they use.  Remember, many of the creators of these search engines and social media platforms have a profit motive.

So, what is a writer to do?

Well, I found an interesting article from earlier this year that provides a list of alternative search engines to the more famous and mostly commonly used search engine, the name of which is now a verb in the English language.  Nothing wrong with using that search engine but as with all things in life, knowledge is power and when you understand who the wizard behind the curtain really is then you can make more informed choices.

Here’s the link to the article:

Try using the same search term in multiple search engines and compare the results.  The results will most likely surprise you.

Additionally, check out this Wikipedia page for an informative look at the variety of search engines that have come and gone over the past two plus decades.  Yes, decades.

1 comment:

  1. I usually only use Google.
    I'll have to try a few others and see what pops up.