Book Beat Babes

Book Beat Babes

Saturday, February 8, 2014

Author Identity and Social Media by Margot Justes

By the end of this week I will have five books out on Amazon, and according to what I have read,  that is the magic minimum number needed to reach readers. 

There is also a platform to establish, and covers that should be similar, so readers can recognize your work. I’m still working on the platform bit, because I’m not convinced it is necessary. The cover idea, is a good one.

My hotel series have the same font, and the same style. My paranormal has yet to be established, because I only have my recent release, but there is a plan to keep them similar. The same can be said for my stories set in Chicago, the font and the covers will be easily identified. My cover artist thought it all out before I did.  I believe name identity has been established.

What’s next? That is harder. Let’s start with the social media.

 I’m on Facebook, but most of my  friends are other writers, and I don’t really have the time, or the inclination to set up an author page and start all over again. I post my pub news, or any giveaways, my blogs, and reviews. There is no hard sell, I’m terrible at that, and I don’t think that works, at least not for me. That being said, I do have an established presence on Facebook.

I follow the same pattern on Twitter. Morgan Mandel had some great Twitter advice in an earlier post, and I have become more active, gained followers, but the jury is still out on whether it is a successful marketing tool for me.

I’m on LinkedIn, and have gained more links, and post the same info there as I do on the other two sites.

The same for Goodreads, more activity, and for the first time I did a Goodreads giveaway, but I’m still learning how to navigate the site.

Small steps, but as long as the name recognition gains ground, I call that progress.  

Margot  Justes
Blood Art
A Fire Within
A Hotel in Paris
A Hotel in Bath
Hot Crimes Cool Chicks


  1. Way to go Margot! Have a solid backlist is so important. As is the branding of your books. Sounds like you have that covered.

    Keeping up with social media and other promotion is the tricky part for me. There just aren't enough hours in the day.

  2. We all try in different ways. I'm on all the sites you mention, but still am not familiar with navigating Goodreads. I keep saying one of these days I'll try, but lately, my goal is to get more content out there. I'm 2/3 done with my WIP, and wish I were a speedier writer!