I just read an opinion piece at Publishers Weekly that reinforced much of what I knew already but also opened my eyes about some important issues that make sense now that I’ve read this piece but I wouldn’t necessarily have thought of on my own.
In the email link the title/label is, “The 130 Most Important Words an Author Will Ever Write,” but the title of the opinion piece is, How to Master Your Book’s Amazon Description.” Here’s the link:
Whatever title speaks to you, this is a MUST READ and once you read it you will know why.
The author, Maggie Anton, describes how her webmistress posted a description of her latest book on her very own website that was not the most up-to-date description of her book. Upon asking where the webmistress obtained the description it was revealed that it came from Amazon and was from a communication with the author's editor at least a year prior.
What is really telling about this blog is how Maggie Anton describes the process by which she figured out that the magic number of words in a book description is 130 - and it’s not just Amazon that is of concern since multiple other sources, such as Goodreads, display the Amazon descriptions.
Take a look at the article referenced above and see if you need to fine tune your description or “pitch” for your book. We often think of pitching our books in the context of attracting the attention of an editor or agent but this opinion piece emphasizes just how important it is to pitch to our readers as well, especially given the electronic and fast-paced world in which we now live.