My books were out on Amazon, KOBO, Barnes & Noble, and
all the other available venues. It was easy since my formatter did everything
for me, but last week I switched to Amazon only.
I started paying attention to the e-mails I received from
the other companies, advertising books for sale, and I noticed it was the same
everywhere, all the bestsellers were being promoted, not a midlist author among
them.
It was the same everywhere except on Amazon. I saw my books
being advertised along with others. That is a brilliant and savvy move on
Amazon’s part, because among those lesser names could be the next huge
bestseller. Why is it that only Amazon recognizes that possibility? Where are
the others? Why is Amazon the only one giving midlist authors a chance to build
their readership?
I fully recognize that bestsellers make money, they sell large
numbers of books, and this is a business, and as such must turn a profit to
survive. But surely there is room for a different voice, a new breath, those writers
that aren’t main stream but have something to say that may not be quite middle
of the road, but may succeed beyond expectations. Surely that is how a business
grows, and markets expand.
Amazon recognizes the value of smart advertising, and in
reality it costs them little to add a few new writers to their ad campaigns.
Why can’t the others do the same?
They made the decision for me, I have more to gain when I
give Amazon my exclusive rights. Amazon offers KDP Select, Paid Library
Lending, discounted or free promotion days; it’s up to me to decide how to
market my books. I have plenty of opportunities to promote within Amazon, and
with their resources I’m better off.
The issues about market and pricing control are complex, and
many claim Amazon wants to control the market, currently the battle with Hachette
is an example. In reality what company wouldn’t want to be in Amazon’s shoes?
From my perspective, as a small midlist author, I’ll stay with
Amazon only, for growth and potential new readership, at least they give me a
chance.
Cheers
Margot
Justes
Blood Art
A Hotel in Paris
A Hotel in Bath
A Fire Within
www.mjustes.com
